The one that didn’t get away: 280 area lands B.A.S.S.


B.A.S.S., the largest membership organization of bass anglers in the country, moved their corporate headquarters from Orlando to the Highway 280 area in recent months. Their headquarters at Colonial Center Blue Lake on Blue Lake Drive is a stone’s throw from the Colonnade and the Summit.

The relocation brought approximately 50 jobs to the area, and the company plans to continue to hire more people.

Oak Mountain High School alum Helen Northcutt began working as an editorial assistant with B.A.S.S. on Nov. 1. After writing for AU’s student newspaper, The Plainsman, for four years, Northcutt interned with National Geographic in Washington, D.C.

When starting her job search, Northcutt hoped to stay in her hometown.

“I really wanted to find something in Birmingham, but since I was hunting my first job, I didn’t know if that would happen,” Northcutt said. “I love that I found a great job here. I’m so excited to be a part of this company.”

The move came under the leadership of co-owner Don Logan, a Birmingham resident and former Time, Inc. executive who also co-owns the Birmingham Barons and Seek Publishing.

For more than 40 years, B.A.S.S. has served as the authority on bass fishing. The organization advances the sport through advocacy, outreach and an expansive tournament structure while connecting directly with the passionate community of bass anglers through its Bassmaster media vehicles.

The Bassmaster brand and its multimedia platforms are guided by a mission to serve all fishing fans. Through its industry-leading publications — Bassmaster Magazine and B.A.S.S. Times — comprehensive website, ESPN2 and Outdoor Channel television programming, Bassmaster provides rich, leading-edge content true to the lifestyle.

The Bassmaster Tournament Trail includes the Bassmaster Elite Series, Bass Pro Shops Bassmaster Open Series, B.A.S.S. Federation Nation events presented by Yamaha and Skeeter Boats, and the ultimate celebration of competitive fishing, the Bassmaster Classic.

B.A.S.S. offers an array of services to more than 500,000 members and remains focused on issues related to conservation and water access.


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